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Cowboy Values in Modern Business: What Entrepreneurs Can Learn

How the timeless values of the cowboy can inspire modern entrepreneurs and business owners

Chip Schweiger
7 min readNov 8, 2024

There’s something about the cowboy way of life that tugs at the heartstrings.

Picture this: an endless horizon bathed in the amber glow of a setting sun, the sound of hooves softly crunching across dry earth, and the smell of leather and campfire smoke drifting through the air.

Out here, life moves at a different pace, where a man’s word is as steady as the stars above. It’s in moments like these that the values of the American cowboy come to life — the kind of values that endure long after the dust has settled.

Grit,

Self-reliance,

Integrity

They’re more than just words. They’re a way of living, a creed that has shaped not only the American West, but also the foundations of good, honest business. Because even in a world filled with skyscrapers and smartphones, these lessons from the open plains still hold true.

So, let’s talk about what cowboys can teach us about leadership, resilience, and staying true to ourselves in the business world. That’s right, we’re talking about what entrepreneurs, CEOs, and business…

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Chip Schweiger
Chip Schweiger

Written by Chip Schweiger

From the back of a horse named Whiskey, I’m the CPA who tells the stories of the American West, and the cowboys who feed a nation.

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